San Francisco, CA – January 15, 2023 – Today, Wildlife Studios announced its continued collaboration with Tennis Australia to celebrate Australian Open 2024. Tennis Clash kicks off the year with the first Grand Slam with captivating branded content and new game mechanics including partnership tokens and a new progression system called “Trophy Road”. The in-game event coincides with the real-world Australian Open which will take place from 14 15 through 28 January.
Last year, Tennis Clash saw over 1.6 million matches and 154,000 unique players play matches across its Australian Open tournaments. In honor of the event this year, in-game updates will include a special in-game replica of the Australian Open main court, Rod Laver Arena, new branded outfits, themed bags, and the return of the Australian Open String.
The Australian Open collaboration also brings two new in-game mechanics to the fan-favorite tennis game:
AO Tokens – Tokens are a new in-game currency players can earn by playing multiple game modes in Tennis Clash. These Tokens can be used in the in-game store to unlock exclusive branded items from both current and previous collaborations.
AO Grand Tour – Tennis Clash’s revamped progression system will introduce a 10th Tour titled “Grand Tour,” which will run for around one month each season. This innovative feature will alternate between multiple themes, including partnership-related seasons, allowing players to compete in branded arenas and win exclusive items. Players will be able to access this Grand Tour once they’ve conquered all nine previous Tours.
“Our collaboration with Tennis Clash continues to captivate fans, bringing the spirit of the Australian Open into the virtual realm,” said Tennis Australia’s Head of Innovation Machar Reid. “Tennis Clash is one of the biggest mobile tennis games in the world, helping make the love for tennis more accessible worldwide.”
“The Australian Open collaboration is the best way we can start the new year,” said Felipe Mendes, Tennis Clash General Manager. “Tennis Clash is always committed to creating immersive in-game experiences by partnering with each of the real-world Grand Slam organizations. This year is even more exciting with our new AO tokens and Grand Tour, which aim at delivering the thrill of professional tennis within Tennis Clash.”
Developed by Wildlife Studios and based on in-depth studies and analysis of the sport, Tennis Clash offers an experience that is extremely similar to the real matches. As a result, it has become highly popular not just with mobile gamers, but tennis fans alike. Easy to learn but hard to master, Tennis Clash is consistently ranked in the top 5 in the sports games category in the App Store, and was selected as one of the “5 best competitive games of 2019” in Google Play.